Let boys be boys....

It's not just our girls that are subjected to this bias, the boys are not spared either. 

As gender bias affects girls by robbing certain privileges in the society, it affects boys by putting too much pressure on them. Boys are expected to be stone hearted, able to withstand pain and hurt. Society demands that boys are physically fit and love sports. There is tremendous pressure to earn and achieve in order to provide for the family. 

I recently came across this new TV campaign, that I absolutely love. An excerpt from the campaign 'We teach our “tough boys” not to cry, but instead we should teach them not to make women in their lives cry. 'Start With The Boys', a short film directed by Vinil Mathew and produced by Alex Kuruvilla, Managing Director, Conde Nast India, makes a powerful point about domestic violence.' https://www.youtube.com/watch?v=0Nj99epLFqg
(Update: I love this new ad by Whisper. #likeagirl https://www.youtube.com/watch?v=4KuIo7FXcJg )

We need more such campaigns, by you and me.